January 6, 2020

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and reliable secondary sources. The tips offered in StellaResults blog posts are helpful to navigate the Wikipedia landscape, but there is no r...

December 2, 2019

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

November 18, 2019

Culture of Collaboration Balances Internal and External Teams

There are other familiar functions within the organization that employ a collaborative partnership between internal and external teams. Accounting, legal, marketing, and media relations are just a few example...

Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. 

Wikipedia is most well-known for the ease in updating a Wikipedia article. Editing an article on Wikipedia is as simple as clicking the “Edit” button, typing some new...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

May 6, 2019

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet those figures are pure speculation, because thousands of volunteers manage the website which is operated by the non-profit Wikimedia F...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google Knowledge Graph. To do so begins with learning what the Knowledge Graph is, where its information comes from, and its importance for mar...

February 11, 2019

Super Bowl LIIII garnered an estimated 112.7 million viewers, according to Nielsen. The two best NFL teams, Los Angeles Rams and New England Patriots, came together to compete to be world champions. Play by play, quarter by quarter, stats during the game were accessibl...

January 28, 2019

When your Wikipedia page gets deleted, it can be overwhelming trying to figure out how to restore it. There’s numerous reasons why it could be deleted, and determining which one isn’t always easy. Check out this video for 5 simple steps on how to get a deleted Wikipedi...