Communications and branding leaders have differing opinions about Wikipedia. Coupled with that are the varying approaches to managing the corporate narrative and brand on Wikipedia. Chief Communications Officers (CCO) and Chief Brand Officers (CBO) are under the assump...

Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. 

Wikipedia is most well-known for the ease in updating a Wikipedia article. Editing an article on Wikipedia is as simple as clicking the “Edit” button, typing some new...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet those figures are pure speculation, because thousands of volunteers manage the website which is operated by the non-profit Wikimedia F...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google Knowledge Graph. To do so begins with learning what the Knowledge Graph is, where its information comes from, and its importance for mar...

Super Bowl LIIII garnered an estimated 112.7 million viewers, according to Nielsen. The two best NFL teams, Los Angeles Rams and New England Patriots, came together to compete to be world champions. Play by play, quarter by quarter, stats during the game were accessibl...

When your Wikipedia page gets deleted, it can be overwhelming trying to figure out how to restore it. There’s numerous reasons why it could be deleted, and determining which one isn’t always easy. Check out this video for 5 simple steps on how to get a deleted Wikipedi...

We frequently get inquiries about what to do when users and companies get blocked from editing Wikipedia (and their articles). It’s often hard to understand just what happened to trigger a block, or even why you got blocked in the first place. Watch this video to under...

Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific reputation management. Check out this video for 4 powerful things about Wikipedia that you might have overlooked.