The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television that reported on a schedule - print editions, programs, and broadcasts. Now, information is around-the-clock. The expectation of ins...

Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is an encyclopedia, when breaking news happens, people visit Wikipedia for information. Wikipedia's trustworthiness comes from policies...

When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full program. Projects could be on the corporate article or an executive’s biography. A full program encompasses brand management across the...

Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that this isn’t wholly true. There are limitations in place for Conflict of Interest (COI) editors, whether they are paid contributors o...

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and reliable secondary sources. The tips offered in StellaResults blog posts are helpful to navigate the Wikipedia landscape, but there is no r...

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

Culture of Collaboration Balances Internal and External Teams

There are other familiar functions within the organization that employ a collaborative partnership between internal and external teams. Accounting, legal, marketing, and media relations are just a few example...

Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. 

Wikipedia is most well-known for the ease in updating a Wikipedia article. Editing an article on Wikipedia is as simple as clicking the “Edit” button, typing some new...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...