3 Reasons Why r/WallStreetBets Needed Wikipedia to Boost GameStop Stock
Nearly 8 million people members of r/WallStreetBets, 800,000 active daily users on the thread, and many others needed more than just Google
Stella Yu
Feb 1, 20212 min read
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How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
Kevin Ferguson
Oct 12, 20205 min read
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Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
Stella Yu, Michael Swift
Apr 6, 20203 min read
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Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
Zachary Kaplan, Stella Yu
Mar 18, 20203 min read
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Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
Zachary Kaplan
Mar 15, 20203 min read
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How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
Zachary Kaplan
Feb 4, 20202 min read
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What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
Zachary Kaplan
Jan 6, 20205 min read
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Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
Zachary Kaplan, Stella Yu
Dec 2, 20195 min read
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Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
Stella Yu
Nov 18, 20193 min read
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How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
Zachary Kaplan, Stella Yu
Jul 16, 20194 min read
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