Zachary Kaplan, Stella Yu
Jun 12, 20193 min read
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
16 views
Stella Yu
May 6, 20193 min read
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
306 views
Zachary Kaplan, Stella Yu
Apr 1, 20193 min read
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...
226 views
Zachary Kaplan, Michael Swift, Stella Yu
Mar 4, 20192 min read
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...
34 views
Zachary Kaplan, Stella Yu
Feb 11, 20193 min read
Play-by-Play: Super Bowl LIII on Wikipedia
Super Bowl LIIII garnered an estimated 112.7 million viewers, according to Nielsen. The two best NFL teams, Los Angeles Rams and New...
4 views
Zachary Kaplan
Jan 28, 20191 min read
How to Get a Deleted Wikipedia Page Reinstated
When your Wikipedia page gets deleted, it can be overwhelming trying to figure out how to restore it. There’s numerous reasons why it...
40 views
Zachary Kaplan
Jan 21, 20191 min read
How Does Wikipedia Flag Conflicts of Interest?
We frequently get inquiries about what to do when users and companies get blocked from editing Wikipedia (and their articles). It’s often...
3 views
Zachary Kaplan
Jan 14, 20191 min read
4 Powerful Things About Wikipedia
Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific...
3 views
Zachary Kaplan, Stella Yu
Jan 7, 20193 min read
How to Use Media Clippings on Wikipedia
Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the...
17 views
Zachary Kaplan
Dec 17, 20181 min read
Why You Don’t Want a Wikipedia Page
Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some...
12 views
