Zachary Kaplan, Stella Yu
- Jun 12, 2019
- 3 min
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
7 views
Zachary Kaplan, Stella Yu
- Apr 1, 2019
- 3 min
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...
33 views
Zachary Kaplan, Michael Swift, Stella Yu
- Mar 4, 2019
- 2 min
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...
16 views
Zachary Kaplan, Stella Yu
- Feb 11, 2019
- 3 min
Play-by-Play: Super Bowl LIII on Wikipedia
Super Bowl LIIII garnered an estimated 112.7 million viewers, according to Nielsen. The two best NFL teams, Los Angeles Rams and New...
2 views
Zachary Kaplan, Stella Yu
- Jan 7, 2019
- 3 min
How to Use Media Clippings on Wikipedia
Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the...
7 views
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