Stella Yu
- Feb 1, 2021
- 2 min
3 Reasons Why r/WallStreetBets Needed Wikipedia to Boost GameStop Stock
Nearly 8 million people members of r/WallStreetBets, 800,000 active daily users on the thread, and many others needed more than just Google
12
Zachary Kaplan
- Mar 15, 2020
- 3 min
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
10
Zachary Kaplan
- Feb 4, 2020
- 2 min
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
9
Zachary Kaplan
- Jan 6, 2020
- 5 min
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
31
Zachary Kaplan, Stella Yu
- Dec 2, 2019
- 5 min
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
38
Zachary Kaplan, Stella Yu
- Jul 16, 2019
- 4 min
How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
72
Zachary Kaplan, Stella Yu
- Jun 12, 2019
- 3 min
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
14
Stella Yu
- May 6, 2019
- 3 min
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
242
Zachary Kaplan, Stella Yu
- Apr 1, 2019
- 3 min
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...
175
Zachary Kaplan, Michael Swift, Stella Yu
- Mar 4, 2019
- 2 min
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...
21
