Stella Yu
Feb 1, 20212 min read
3 Reasons Why r/WallStreetBets Needed Wikipedia to Boost GameStop Stock
Nearly 8 million people members of r/WallStreetBets, 800,000 active daily users on the thread, and many others needed more than just Google
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Zachary Kaplan
Mar 15, 20203 min read
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
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Zachary Kaplan
Feb 4, 20202 min read
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
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Zachary Kaplan
Jan 6, 20205 min read
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
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Zachary Kaplan, Stella Yu
Dec 2, 20195 min read
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
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Zachary Kaplan, Stella Yu
Jul 16, 20194 min read
How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
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Zachary Kaplan, Stella Yu
Jun 12, 20193 min read
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
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Stella Yu
May 6, 20193 min read
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
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Zachary Kaplan, Stella Yu
Apr 1, 20193 min read
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...
226
Zachary Kaplan, Michael Swift, Stella Yu
Mar 4, 20192 min read
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...
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