New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall image and reputation of a company. That includes ensuring brand message continuity across all company-owned digital properties as well as the corporate Wikipedia article, an often overlooked and yet very influential Web site. When people google a company, not only is the company’s Wikipedia article among the top search results, digital assistants, like Apple’s Siri and Amazon’s Alexa, rely on the Wikipedia articles to verbally answer the user’s questions. And yet, some brand managers do not incorporate monitoring Wikipedia’s accuracy as part of their brand
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