

Kevin Ferguson
- Oct 12, 2020
- 5 min
How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall image and reputation of a company. That includes ensuring brand message continuity across all company-owned digital properties as well as the corporate Wikipedia article, an often overlooked and yet very influential Web site. When people google a company, not only is the company’s Wikipedia article among the top search results, digital assi
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