Zachary Kaplan
- Feb 4, 2020
- 2 min
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that this isn’t wholly true. There are limitations in place for Conflict of Interest (COI) editors, whether they are paid contributors or have a close connection to the subject. There is one large exception to this COI prohibition, given to representatives of galleries, libraries, archives, and museums (GLAM). The GLAM-Wiki initiative was create
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