Across industries, companies are rushing to create teams for digital transformation. This new function is the digitization of media assets, processes, and asset management systems. Each company may approach team development differently. The collaboration is led by Chief Technology Officer, Chief Information Officer, and Chief Digital Officer. Although digitized assets can add more stress on strategists, who need to stretch budgets to sustain evergreen content, a virtual museu

On a recent visit to the Computer History Museum in Mountain View, California, we came across some items that were produced by a client company. It was such a pleasant surprise because we were in the middle of a project chronicling the company’s 130 year history. For the rest of the day we talked about the significance of our client’s products in our everyday lives. Their technologies would remain invisible unless presented as an experience, a museum. Intel Museum in Santa Cl