Zachary Kaplan, Michael Swift, Stella Yu
- Mar 4, 2019
- 2 min
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google Knowledge Graph. To do so begins with learning what the Knowledge Graph is, where its information comes from, and its importance for marketing and branding. According to Wikipedia, the Knowledge Graph “is a knowledge base used by Google and its services to enhance its search engine's results with information gathered from a variety of sources. T
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