Stella Yu
- Feb 1, 2021
- 2 min
3 Reasons Why r/WallStreetBets Needed Wikipedia to Boost GameStop Stock
Nearly 8 million people members of r/WallStreetBets, 800,000 active daily users on the thread, and many others needed more than just Google
15
Stella Yu, Michael Swift
- Apr 6, 2020
- 3 min
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
28
Zachary Kaplan
- Jan 6, 2020
- 5 min
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
37
Zachary Kaplan, Stella Yu
- Dec 2, 2019
- 5 min
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
43
Stella Yu
- Nov 18, 2019
- 3 min
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
30
Zachary Kaplan, Stella Yu
- Jul 16, 2019
- 4 min
How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
88
Zachary Kaplan, Stella Yu
- Apr 1, 2019
- 3 min
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...
216
Zachary Kaplan
- Dec 17, 2018
- 1 min
Why You Don’t Want a Wikipedia Page
Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some...
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