Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a reputation management firm.” This was immediately followed by, “So you create new content to hide the bad stuff?” The perception is reputation management is a practice of omission and spin. The industry and service is due for a makeover. The Internet is immortal. Google is more than a search engine, it’s a searchable time machine. Social media petit
We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been nothing more than babble, because to this day, there is still no category for our service. We are not a PR, marketing, advertising, or branding agency. We advise on a specific facet of reputation management. Wikipedia is our platform. Wikipedia is known as the encyclopedia “anyone can edit”, but we do not directly edit Wikipedia. We are met
Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity for growth and innovation. Others reflect on the past to light the path for the future. The message is not only directed to the general public, it is intended to reach employees, shareholders, distributors, agents, and customers. We take a look at four companies that chose to create TV commercials to highlight their history in an effort to
We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by its teams. We will continue to consult on brand management on Wikipedia. In addition, we will be sharing case studies and best practices to offer insights on having a successful and sustainable brand story.
Wikipedia is heralded as the world's most important online reference platform. This year Wikipedia celebrates #Wikipedia15, its 15th Anniversary. Wikipedia represents the holy grail of search engine optimzation. Google implicitly trusts Wikipedia content. High search result rankings and prominence in the Google Knowledge Graph sidebar are examples of much Google favors Wikipedia. Google does not validate content for accuracy, thus leaving it up to the reader to validate conte