Zachary Kaplan
- Mar 15, 2020
- 3 min
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
11
Zachary Kaplan
- Feb 4, 2020
- 2 min
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
9
Zachary Kaplan, Stella Yu
- Jun 12, 2019
- 3 min
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
14
Stella Yu
- May 6, 2019
- 3 min
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
256
Zachary Kaplan, Michael Swift, Stella Yu
- Mar 4, 2019
- 2 min
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...
23
Zachary Kaplan
- Jan 14, 2019
- 1 min
4 Powerful Things About Wikipedia
Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific...
3
Zachary Kaplan, Stella Yu
- Jan 7, 2019
- 3 min
How to Use Media Clippings on Wikipedia
Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the...
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