Zachary Kaplan
Mar 15, 20203 min read
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
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Zachary Kaplan
Feb 4, 20202 min read
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
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Zachary Kaplan, Stella Yu
Jun 12, 20193 min read
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
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Stella Yu
May 6, 20193 min read
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
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Zachary Kaplan, Michael Swift, Stella Yu
Mar 4, 20192 min read
The Knowledge Graph's Hidden Impressions
High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...
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Zachary Kaplan
Jan 14, 20191 min read
4 Powerful Things About Wikipedia
Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific...
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Zachary Kaplan, Stella Yu
Jan 7, 20193 min read
How to Use Media Clippings on Wikipedia
Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the...
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