Zachary Kaplan
- Mar 15, 2020
- 3 min
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
15
Zachary Kaplan
- Feb 4, 2020
- 2 min
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
11
Zachary Kaplan, Stella Yu
- Jun 12, 2019
- 3 min
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
15