Kevin Ferguson
- Oct 12, 2020
- 5 min
How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
19
Stella Yu, Michael Swift
- Apr 6, 2020
- 3 min
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
19
Zachary Kaplan, Stella Yu
- Mar 18, 2020
- 3 min
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
12
Zachary Kaplan
- Mar 15, 2020
- 3 min
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
8
Zachary Kaplan
- Feb 4, 2020
- 2 min
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
8
Zachary Kaplan
- Jan 6, 2020
- 5 min
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
24
Zachary Kaplan, Stella Yu
- Dec 2, 2019
- 5 min
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
36
Stella Yu
- Nov 18, 2019
- 3 min
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
28
Zachary Kaplan, Stella Yu
- Jun 12, 2019
- 3 min
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
11
Stella Yu
- May 6, 2019
- 3 min
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
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