How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
Kevin Ferguson
Oct 12, 20205 min read
24
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
Stella Yu, Michael Swift
Apr 6, 20203 min read
32
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
Zachary Kaplan, Stella Yu
Mar 18, 20203 min read
23
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...
Zachary Kaplan
Mar 15, 20203 min read
21
How to Leverage GLAM for Brand
Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...
Zachary Kaplan
Feb 4, 20202 min read
14
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
Zachary Kaplan
Jan 6, 20205 min read
41
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
Zachary Kaplan, Stella Yu
Dec 2, 20195 min read
45
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
Stella Yu
Nov 18, 20193 min read
30
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
Zachary Kaplan, Stella Yu
Jun 12, 20193 min read
16
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
Stella Yu
May 6, 20193 min read
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