marketing | stellaresults

How to shore up a common and yet costly gap in your brand story

New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...

Controlling Mis-/dis-information on the Company Wikipedia Article

The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...

Managing Misinformation Mayhem on Wikipedia

Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...

Wikipedia as a Parallel Platform

When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full...

How to Leverage GLAM for Brand

Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that...

What Wikipedia Wants from Companies

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...

Most-Edited Fortune 500 Wikipedia Pages (2019)

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...

Risk Mitigation for Brand Management on Wikipedia

Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...

What is Education Stewardship? How does a brand benefit?

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...

What is the Value of a Wikipedia Page?

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...

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