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Why Wikipedia is (not) Social Media

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...

Zachary Kaplan, Stella Yu

Apr 1, 20193 min read

High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google...

Zachary Kaplan, Michael Swift, Stella Yu

Mar 4, 20192 min read

Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific...

Zachary Kaplan

Jan 14, 20191 min read

Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the...

Zachary Kaplan, Stella Yu

Jan 7, 20193 min read

Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some...

Zachary Kaplan

Dec 17, 20181 min read