Kevin Ferguson
Oct 12, 20205 min read
How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
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Stella Yu, Michael Swift
Apr 6, 20203 min read
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
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Zachary Kaplan, Stella Yu
Mar 18, 20203 min read
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
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Stella Yu
Nov 18, 20193 min read
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
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Zachary Kaplan, Stella Yu
Jul 16, 20194 min read
How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
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Stella Yu
May 6, 20193 min read
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
317
Zachary Kaplan
Jan 28, 20191 min read
How to Get a Deleted Wikipedia Page Reinstated
When your Wikipedia page gets deleted, it can be overwhelming trying to figure out how to restore it. There’s numerous reasons why it...
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Zachary Kaplan
Jan 21, 20191 min read
How Does Wikipedia Flag Conflicts of Interest?
We frequently get inquiries about what to do when users and companies get blocked from editing Wikipedia (and their articles). It’s often...
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Zachary Kaplan
Dec 17, 20181 min read
Why You Don’t Want a Wikipedia Page
Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some...
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