Kevin Ferguson
- Oct 12, 2020
- 5 min
How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
23
Stella Yu, Michael Swift
- Apr 6, 2020
- 3 min
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
28
Zachary Kaplan, Stella Yu
- Mar 18, 2020
- 3 min
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
21
Stella Yu
- Nov 18, 2019
- 3 min
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
30
Zachary Kaplan, Stella Yu
- Jul 16, 2019
- 4 min
How does Wikipedia work?
Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. Wikipedia is most well-known for...
88
Stella Yu
- May 6, 2019
- 3 min
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
305
Zachary Kaplan
- Jan 28, 2019
- 1 min
How to Get a Deleted Wikipedia Page Reinstated
When your Wikipedia page gets deleted, it can be overwhelming trying to figure out how to restore it. There’s numerous reasons why it...
37
Zachary Kaplan
- Jan 21, 2019
- 1 min
How Does Wikipedia Flag Conflicts of Interest?
We frequently get inquiries about what to do when users and companies get blocked from editing Wikipedia (and their articles). It’s often...
3
Zachary Kaplan
- Dec 17, 2018
- 1 min
Why You Don’t Want a Wikipedia Page
Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some...
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