When Prince passed away in 2016, millions of people mourned his death. Within 24 hours of his passing, his Wikipedia page was edited millions of times over. Check out this video for three key takeaways for what makes a brand that can transcends the life of its creator. #Wikipedia #Branding

Marketing and communications professionals often conceive of their company’s Wikipedia article as a means of leveraging the platform’s recognition and credibility into legitimacy for their company and its brand. With its high visibility and strong link authority on Google, it seems only natural to want to utilize Wikipedia as a marketing tool. But this is a common (and ultimately shortsighted) mistake people make time and time again. Wikipedia’s strict community guidelines an