

Zachary Kaplan, Stella Yu
- Apr 1, 2019
- 3 min
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in the overall marketing mix. As a consequence, Wikipedia is lumped as part of social media. However, this fails to account for the robustness of Wikipedia as a platform. Wikipedia is overlooked because it is invisib
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