
Zachary Kaplan, Stella Yu
- Mar 18, 2020
- 3 min
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is an encyclopedia, when breaking news happens, people visit Wikipedia for information. Wikipedia's trustworthiness comes from policies such as Reliable Sources. It has become evident with the COVID-19 pandemic that the public depends on Wikipedia for accuracy. So it is worthwhile to visit how Wikipedia controls misinformation. The COVID-19 pan
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Zachary Kaplan
- Mar 15, 2020
- 3 min
Wikipedia as a Parallel Platform
When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full program. Projects could be on the corporate article or an executive’s biography. A full program encompasses brand management across the company’s brand and products. Still, the rationale behind the hesitance is often the same: won’t Wikipedia divert traffic away from the official website? The trouble with that perspective is it assumes Wikipedia
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