How to Run a Wikipedia Edit-A-Thon to Gain Brand Exposure
source: Wikimedia Commons Since its inception in 2001, Wikipedia, better known as the “sum of all human knowledge”, has become the go-to...
bluestarfish1
Jun 4, 20183 min read
7 Steps of a Wikipedia Strategy
A Wikipedia strategic plan is more than just updating the company and CEO’s Wikipedia articles. Creating the strategy is a cooperation of...
bluestarfish1
May 14, 20183 min read
Wikipedia's 1% Bad for Brand Management
The Credit Suisse 8th Global Wealth Report determined 50% of the world’s wealth is owned by the richest 1%. The data is not all that...
bluestarfish1
Jan 23, 20182 min read
Wikipedia Drags United Airlines Reputation
The video of Chicago Aviation Police dragging Dr. David Dao off United Flight 3411 was posted and shared across the Internet and social...
bluestarfish1
Apr 26, 20173 min read
Burger King's Whopper on Wikipedia
Rise of Digital Assistants Over a decade ago, a digital assistant was a handheld device that functioned more like a calendar than a human...
bluestarfish1
Apr 25, 20173 min read
2016 Most-Edited Fortune 500 Wikipedia Pages
Wikipedia has risen to become the #1 online encyclopedia and one of the top 5 Google-trusted websites. Every year, Wikipedia publishes...
bluestarfish1
Feb 7, 20173 min read
Our company's Wikipedia page is deleted. Now what?
Our Company’s Wikipedia is Deleted. Now what? We receive inquiries from panicked branding and marketing executives when they discover...
bluestarfish1
Apr 18, 20163 min read
3 Steps to Create a Virtual Corporate Museum
Across industries, companies are rushing to create teams for digital transformation. This new function is the digitization of media...
bluestarfish1
Mar 20, 20162 min read
Company History Museum: High Value Hidden Asset
On a recent visit to the Computer History Museum in Mountain View, California, we came across some items that were produced by a client...
bluestarfish1
Mar 13, 20163 min read
Corporate History: Window to Transparency
Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a...
bluestarfish1
Feb 28, 20162 min read
