bluestarfish1
- Jun 4, 2018
- 3 min
How to Run a Wikipedia Edit-A-Thon to Gain Brand Exposure
source: Wikimedia Commons Since its inception in 2001, Wikipedia, better known as the “sum of all human knowledge”, has become the go-to...
1 view
bluestarfish1
- May 14, 2018
- 3 min
7 Steps of a Wikipedia Strategy
A Wikipedia strategic plan is more than just updating the company and CEO’s Wikipedia articles. Creating the strategy is a cooperation of...
80 views
bluestarfish1
- Jan 23, 2018
- 2 min
Wikipedia's 1% Bad for Brand Management
The Credit Suisse 8th Global Wealth Report determined 50% of the world’s wealth is owned by the richest 1%. The data is not all that...
7 views
bluestarfish1
- Apr 26, 2017
- 3 min
Wikipedia Drags United Airlines Reputation
The video of Chicago Aviation Police dragging Dr. David Dao off United Flight 3411 was posted and shared across the Internet and social...
29 views
bluestarfish1
- Apr 25, 2017
- 3 min
Burger King's Whopper on Wikipedia
Rise of Digital Assistants Over a decade ago, a digital assistant was a handheld device that functioned more like a calendar than a human...
26 views
bluestarfish1
- Feb 7, 2017
- 3 min
2016 Most-Edited Fortune 500 Wikipedia Pages
Wikipedia has risen to become the #1 online encyclopedia and one of the top 5 Google-trusted websites. Every year, Wikipedia publishes...
10 views
bluestarfish1
- Apr 18, 2016
- 3 min
Our company's Wikipedia page is deleted. Now what?
Our Company’s Wikipedia is Deleted. Now what? We receive inquiries from panicked branding and marketing executives when they discover...
84 views
bluestarfish1
- Mar 20, 2016
- 2 min
3 Steps to Create a Virtual Corporate Museum
Across industries, companies are rushing to create teams for digital transformation. This new function is the digitization of media...
1 view
bluestarfish1
- Mar 14, 2016
- 3 min
Company History Museum: High Value Hidden Asset
On a recent visit to the Computer History Museum in Mountain View, California, we came across some items that were produced by a client...
45 views
bluestarfish1
- Feb 29, 2016
- 2 min
Corporate History: Window to Transparency
Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a...
1 view
