One of the most common misconceptions about Wikipedia is that anyone can have an article. Because anyone can edit Wikipedia, it stands to reason that anyone can create an article about anything, right? Wrong! Check out this video to find out what the requirements are for having a Wikipedia article. #Reputation #Marketing #Wikipedia

Learning how to navigate Wikipedia and its policies can certainly be challenging, so it often makes sense to hire an external specialist. But hiring a specialist can be its own headache: without your own knowledge of Wikipedia, how can you properly vet your potential consultant? Here are ten important questions to ask your Wikipedia writer to qualify them. 1. Do you follow Wikipedia’s Terms of Use? The Terms of Use on most websites are often overlooked. The level of familiari

Developing a strategy for improving your Wikipedia article can be challenging, especially if you don’t even know where to begin. Oftentimes new users (whether they’re paid or volunteers) will get scared off by older volunteer editors. Their high expectations of new users’ ability to immediately follow guidelines is often interpreted as open hostility. This video presents 5 easy ways to improve your Wikipedia article to help you navigate Wikipedia’s policies and its community.

Marketing leaders are constantly seeking ways to optimize their marketing program. Because leaders are responsible for demand generation, the pressure to have high visibility and conversion sometimes leads to poor decision making. This is especially true when it comes to deciding to create a presence on Wikipedia. For companies and organizations that are new to the market or industry, having a Wikipedia article lends credibility and legitimacy coupled with strong search resul

source: Wikimedia Commons Since its inception in 2001, Wikipedia, better known as the “sum of all human knowledge”, has become the go-to resource for information about almost any topic, person, event, or company. Academic institutions have begun to allow students to cite the verifiable references from Wikipedia articles. The next generation of employees, investors, and customers will be native users because by habit they will go to Wikipedia to find information. Defining a wi

The video of Chicago Aviation Police dragging Dr. David Dao off United Flight 3411 was posted and shared across the Internet and social media, triggering widespread consumer outrage. Hashtags such as #boycott united and #boycott unitedairlines urged consumers to boycott the airline. On the night of the incident, United Airlines’ CEO Oscar Munoz issued a statement in response to the incident via Twitter. Consumers perceived the response was tone-deaf and became even more enrag

Rise of Digital Assistants Over a decade ago, a digital assistant was a handheld device that functioned more like a calendar than a human personal assistant. Nowadays, digital assistants are programmed with artificial intelligence and a human-sounding voice. The most well-known digital assistants are Siri, Google, Cortana, and Alexa. Each is programmed with its own profile of commands and skills. Though these digital assistants are far from being able to have a full conversat

Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a reputation management firm.” This was immediately followed by, “So you create new content to hide the bad stuff?” The perception is reputation management is a practice of omission and spin. The industry and service is due for a makeover. The Internet is immortal. Google is more than a search engine, it’s a searchable time machine. Social media petit

We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been nothing more than babble, because to this day, there is still no category for our service. We are not a PR, marketing, advertising, or branding agency. We advise on a specific facet of reputation management. Wikipedia is our platform. Wikipedia is known as the encyclopedia “anyone can edit”, but we do not directly edit Wikipedia. We are met

Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity for growth and innovation. Others reflect on the past to light the path for the future. The message is not only directed to the general public, it is intended to reach employees, shareholders, distributors, agents, and customers. We take a look at four companies that chose to create TV commercials to highlight their history in an effort to