What’s Required to Have a Wikipedia Page
One of the most common misconceptions about Wikipedia is that anyone can have an article. Because anyone can edit Wikipedia, it stands to...
bluestarfish1
Dec 3, 20181 min read
How to Hire a Wikipedia Writer
Learning how to navigate Wikipedia and its policies can certainly be challenging, so it often makes sense to hire an external specialist....
bluestarfish1
Oct 1, 20183 min read
Five Ways to Improve Your Wikipedia Page
Developing a strategy for improving your Wikipedia article can be challenging, especially if you don’t even know where to begin....
bluestarfish1
Sep 24, 20181 min read
Why you DON’T want a Wikipedia page
Marketing leaders are constantly seeking ways to optimize their marketing program. Because leaders are responsible for demand generation,...
bluestarfish1
Aug 6, 20182 min read
How to Run a Wikipedia Edit-A-Thon to Gain Brand Exposure
source: Wikimedia Commons Since its inception in 2001, Wikipedia, better known as the “sum of all human knowledge”, has become the go-to...
bluestarfish1
Jun 4, 20183 min read
Wikipedia Drags United Airlines Reputation
The video of Chicago Aviation Police dragging Dr. David Dao off United Flight 3411 was posted and shared across the Internet and social...
bluestarfish1
Apr 26, 20173 min read
Burger King's Whopper on Wikipedia
Rise of Digital Assistants Over a decade ago, a digital assistant was a handheld device that functioned more like a calendar than a human...
bluestarfish1
Apr 25, 20173 min read
Corporate History: Window to Transparency
Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a...
bluestarfish1
Feb 29, 20162 min read
Why We Represent Brands and CEOs on Wikipedia
We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been...
bluestarfish1
Feb 21, 20162 min read
Regain Trust with a Corporate History Commercial
Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity...
bluestarfish1
Feb 14, 20164 min read
