One of the most common misconceptions about Wikipedia is that anyone can have an article. Because anyone can edit Wikipedia, it stands to reason that anyone can create an article about anything, right? Wrong! Check out this video to find out what the requirements are for having a Wikipedia article. #Reputation #Marketing #Wikipedia

Marketing and communications professionals often conceive of their company’s Wikipedia article as a means of leveraging the platform’s recognition and credibility into legitimacy for their company and its brand. With its high visibility and strong link authority on Google, it seems only natural to want to utilize Wikipedia as a marketing tool. But this is a common (and ultimately shortsighted) mistake people make time and time again. Wikipedia’s strict community guidelines an

Editing a Wikipedia article can be as simple as clicking the edit tab, but do you know how to create a brand-new Wikipedia article? Starting an article from scratch, rather than editing existing content, presents its own unique set of challenges. This video presents 3 simple steps to guide you in the creation of a new Wikipedia article. #Wikipedia #Marketing #Branding

Marketing leaders are constantly seeking ways to optimize their marketing program. Because leaders are responsible for demand generation, the pressure to have high visibility and conversion sometimes leads to poor decision making. This is especially true when it comes to deciding to create a presence on Wikipedia. For companies and organizations that are new to the market or industry, having a Wikipedia article lends credibility and legitimacy coupled with strong search resul

Wikipedia exists across 300 languages, of which English is the largest, comprising over 5.5 million articles. Those articles subsist on the efforts of over 33.6 million registered users, as well as numerous anonymous edits. However, only 135,000 of those accounts are active editors, i.e., have edited anything on Wikipedia within the past 30 days. With a ratio of approximately 250 articles per editor, it’s obvious that maintaining the encyclopedia is a massive workload. That

source: Wikimedia Commons Since its inception in 2001, Wikipedia, better known as the “sum of all human knowledge”, has become the go-to resource for information about almost any topic, person, event, or company. Academic institutions have begun to allow students to cite the verifiable references from Wikipedia articles. The next generation of employees, investors, and customers will be native users because by habit they will go to Wikipedia to find information. Defining a wi

A Wikipedia strategic plan is more than just updating the company and CEO’s Wikipedia articles. Creating the strategy is a cooperation of branding, communications, and data analytics teams. Each team contributes ideas, data, and insights to determine the Wikipedia articles that are most relevant for goals such product-brand association, topic-brand association, and overall brand visibility. Step One: Assess Macro Trends and Topics Every company has a set of branding and commu

The Credit Suisse 8th Global Wealth Report determined 50% of the world’s wealth is owned by the richest 1%. The data is not all that surprising. But on the world’s #1 online reference site, what does 1% represent? A study revealed nearly 80% of Wikipedia content is written by 1% of Wikipedia’s 132,000 volunteer editors. This means a mere 1300 people write and monitor content read by close to 1 billion people. Sorin Matei, Director of the Purdue University Data Storytelling Ne

We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been nothing more than babble, because to this day, there is still no category for our service. We are not a PR, marketing, advertising, or branding agency. We advise on a specific facet of reputation management. Wikipedia is our platform. Wikipedia is known as the encyclopedia “anyone can edit”, but we do not directly edit Wikipedia. We are met

Wikipedia is heralded as the world's most important online reference platform. This year Wikipedia celebrates #Wikipedia15, its 15th Anniversary. Wikipedia represents the holy grail of search engine optimzation. Google implicitly trusts Wikipedia content. High search result rankings and prominence in the Google Knowledge Graph sidebar are examples of much Google favors Wikipedia. Google does not validate content for accuracy, thus leaving it up to the reader to validate conte