bluestarfish1
Jan 23, 20182 min read
Wikipedia's 1% Bad for Brand Management
The Credit Suisse 8th Global Wealth Report determined 50% of the world’s wealth is owned by the richest 1%. The data is not all that...
10
bluestarfish1
Apr 26, 20173 min read
Wikipedia Drags United Airlines Reputation
The video of Chicago Aviation Police dragging Dr. David Dao off United Flight 3411 was posted and shared across the Internet and social...
32
bluestarfish1
Feb 14, 20164 min read
Regain Trust with a Corporate History Commercial
Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity...
3
