When Prince passed away in 2016, millions of people mourned his death. Within 24 hours of his passing, his Wikipedia page was edited millions of times over. Check out this video for three key takeaways for what makes a brand that can transcends the life of its creator. #Wikipedia #Branding

Marketing and communications professionals often conceive of their company’s Wikipedia article as a means of leveraging the platform’s recognition and credibility into legitimacy for their company and its brand. With its high visibility and strong link authority on Google, it seems only natural to want to utilize Wikipedia as a marketing tool. But this is a common (and ultimately shortsighted) mistake people make time and time again. Wikipedia’s strict community guidelines an

Editing a Wikipedia article can be as simple as clicking the edit tab, but do you know how to create a brand-new Wikipedia article? Starting an article from scratch, rather than editing existing content, presents its own unique set of challenges. This video presents 3 simple steps to guide you in the creation of a new Wikipedia article. #Wikipedia #Marketing #Branding

Learning how to navigate Wikipedia and its policies can certainly be challenging, so it often makes sense to hire an external specialist. But hiring a specialist can be its own headache: without your own knowledge of Wikipedia, how can you properly vet your potential consultant? Here are ten important questions to ask your Wikipedia writer to qualify them. 1. Do you follow Wikipedia’s Terms of Use? The Terms of Use on most websites are often overlooked. The level of familiari

Developing a strategy for improving your Wikipedia article can be challenging, especially if you don’t even know where to begin. Oftentimes new users (whether they’re paid or volunteers) will get scared off by older volunteer editors. Their high expectations of new users’ ability to immediately follow guidelines is often interpreted as open hostility. This video presents 5 easy ways to improve your Wikipedia article to help you navigate Wikipedia’s policies and its community.

Digital assistants provide convenient access to content and commerce. Alexa, Siri, and Google reduce the burden on consumers by allowing them to use natural language for their search queries. From directions to trivia, the experience is as natural as having a conversation. According to ComScore, 50% of searches will be voice search by 2020. For leaders of market-leading companies who oversee branding, digital assistants represent an opportunity to ensure their brand name is a

Wikipedia exists across 300 languages, of which English is the largest, comprising over 5.5 million articles. Those articles subsist on the efforts of over 33.6 million registered users, as well as numerous anonymous edits. However, only 135,000 of those accounts are active editors, i.e., have edited anything on Wikipedia within the past 30 days. With a ratio of approximately 250 articles per editor, it’s obvious that maintaining the encyclopedia is a massive workload. That

source: Wikimedia Commons Since its inception in 2001, Wikipedia, better known as the “sum of all human knowledge”, has become the go-to resource for information about almost any topic, person, event, or company. Academic institutions have begun to allow students to cite the verifiable references from Wikipedia articles. The next generation of employees, investors, and customers will be native users because by habit they will go to Wikipedia to find information. Defining a wi

Rise of Digital Assistants Over a decade ago, a digital assistant was a handheld device that functioned more like a calendar than a human personal assistant. Nowadays, digital assistants are programmed with artificial intelligence and a human-sounding voice. The most well-known digital assistants are Siri, Google, Cortana, and Alexa. Each is programmed with its own profile of commands and skills. Though these digital assistants are far from being able to have a full conversat

We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been nothing more than babble, because to this day, there is still no category for our service. We are not a PR, marketing, advertising, or branding agency. We advise on a specific facet of reputation management. Wikipedia is our platform. Wikipedia is known as the encyclopedia “anyone can edit”, but we do not directly edit Wikipedia. We are met