October 12, 2020

New book Upstream highlights how to ensure success metrics are in line with your mission

A brand executive is responsible for the overall image and reputation of a company. That includes ensuring brand message continuity across all company-owned digital properties as we...

The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television that reported on a schedule - print editions, programs, and broadcasts. Now, information is around-the-clock. The expectation of ins...

Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is an encyclopedia, when breaking news happens, people visit Wikipedia for information. Wikipedia's trustworthiness comes from policies...

January 6, 2020

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and reliable secondary sources. The tips offered in StellaResults blog posts are helpful to navigate the Wikipedia landscape, but there is no r...

December 2, 2019

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

November 18, 2019

Culture of Collaboration Balances Internal and External Teams

There are other familiar functions within the organization that employ a collaborative partnership between internal and external teams. Accounting, legal, marketing, and media relations are just a few example...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

May 6, 2019

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet those figures are pure speculation, because thousands of volunteers manage the website which is operated by the non-profit Wikimedia F...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

May 14, 2018

A Wikipedia strategic plan is more than just updating the company and CEO’s Wikipedia articles. Creating the strategy is a cooperation of branding, communications, and data analytics teams. Each team contributes ideas, data, and insights to determine the Wikipedia arti...

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

Refresh : Rebrand

February 5, 2016

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