Stella Yu
Feb 1, 20212 min
3 Reasons Why r/WallStreetBets Needed Wikipedia to Boost GameStop Stock
Nearly 8 million people members of r/WallStreetBets, 800,000 active daily users on the thread, and many others needed more than just Google
15
Kevin Ferguson
Oct 12, 20205 min
How to shore up a common and yet costly gap in your brand story
New book Upstream highlights how to ensure success metrics are in line with your mission A brand executive is responsible for the overall...
23
Stella Yu, Michael Swift
Apr 6, 20203 min
Controlling Mis-/dis-information on the Company Wikipedia Article
The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television...
28
Zachary Kaplan, Stella Yu
Mar 18, 20203 min
Managing Misinformation Mayhem on Wikipedia
Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is...
21
Zachary Kaplan
Jan 6, 20205 min
What Wikipedia Wants from Companies
The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and...
37
Zachary Kaplan, Stella Yu
Dec 2, 20195 min
Most-Edited Fortune 500 Wikipedia Pages (2019)
Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights...
43
Stella Yu
Nov 18, 20193 min
Risk Mitigation for Brand Management on Wikipedia
Culture of Collaboration Balances Internal and External Teams There are other familiar functions within the organization that employ a...
30
Zachary Kaplan, Stella Yu
Jun 12, 20193 min
What is Education Stewardship? How does a brand benefit?
Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such...
16
Stella Yu
May 6, 20193 min
What is the Value of a Wikipedia Page?
The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet...
305
Zachary Kaplan, Stella Yu
Apr 1, 20193 min
Why Wikipedia is (not) Social Media
In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.”...
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