October 12, 2020

New book Upstream highlights how to ensure success metrics are in line with your mission

A brand executive is responsible for the overall image and reputation of a company. That includes ensuring brand message continuity across all company-owned digital properties as we...

The Internet changed our information consumption habits. Information used to come to us in the form of newspapers, radio, and television that reported on a schedule - print editions, programs, and broadcasts. Now, information is around-the-clock. The expectation of ins...

Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is an encyclopedia, when breaking news happens, people visit Wikipedia for information. Wikipedia's trustworthiness comes from policies...

November 18, 2019

Culture of Collaboration Balances Internal and External Teams

There are other familiar functions within the organization that employ a collaborative partnership between internal and external teams. Accounting, legal, marketing, and media relations are just a few example...

May 6, 2019

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet those figures are pure speculation, because thousands of volunteers manage the website which is operated by the non-profit Wikimedia F...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

Refresh : Rebrand

February 5, 2016

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