March 15, 2020

When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full program. Projects could be on the corporate article or an executive’s biography. A full program encompasses brand management across the...

February 4, 2020

Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that this isn’t wholly true. There are limitations in place for Conflict of Interest (COI) editors, whether they are paid contributors o...

January 6, 2020

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and reliable secondary sources. The tips offered in StellaResults blog posts are helpful to navigate the Wikipedia landscape, but there is no r...

December 2, 2019

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. 

Wikipedia is most well-known for the ease in updating a Wikipedia article. Editing an article on Wikipedia is as simple as clicking the “Edit” button, typing some new...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

May 6, 2019

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet those figures are pure speculation, because thousands of volunteers manage the website which is operated by the non-profit Wikimedia F...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google Knowledge Graph. To do so begins with learning what the Knowledge Graph is, where its information comes from, and its importance for mar...

February 11, 2019

Super Bowl LIIII garnered an estimated 112.7 million viewers, according to Nielsen. The two best NFL teams, Los Angeles Rams and New England Patriots, came together to compete to be world champions. Play by play, quarter by quarter, stats during the game were accessibl...

Please reload

Featured Posts

We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

Refresh : Rebrand

February 5, 2016

1/1
Please reload

Recent Posts
Please reload

Archive
Please reload

Search By Tags