January 6, 2020

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and reliable secondary sources. The tips offered in StellaResults blog posts are helpful to navigate the Wikipedia landscape, but there is no r...

December 2, 2019

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

November 18, 2019

Culture of Collaboration Balances Internal and External Teams

There are other familiar functions within the organization that employ a collaborative partnership between internal and external teams. Accounting, legal, marketing, and media relations are just a few example...

Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. 

Wikipedia is most well-known for the ease in updating a Wikipedia article. Editing an article on Wikipedia is as simple as clicking the “Edit” button, typing some new...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

December 17, 2018

Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some drawbacks to consider before setting out to create a new article. Watch this video to find out just why you might not want a Wikiped...

November 5, 2018

Marketing and communications professionals often conceive of their company’s Wikipedia article as a means of leveraging the platform’s recognition and credibility into legitimacy for their company and its brand. With its high visibility and strong link authority on Goo...

September 24, 2018

Oftentimes new Wikipedia users are intimidated by experienced volunteer Wikipedia editors. This video is a guide of 5 best practices to improving a Wikipedia article.

September 17, 2018

What are the ways to correct errors on the company Wikipedia article? Wikipedia’s 250+ policies can seem opaque. This video takes the guesswork out of Wikipedia community engagement. 

The video of Chicago Aviation Police dragging Dr. David Dao off United Flight 3411 was posted and shared across the Internet and social media, triggering widespread consumer outrage. Hashtags such as #boycott united and #boycott unitedairlines urged consumers to boycot...

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