March 15, 2020

When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full program. Projects could be on the corporate article or an executive’s biography. A full program encompasses brand management across the...

February 4, 2020

Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that this isn’t wholly true. There are limitations in place for Conflict of Interest (COI) editors, whether they are paid contributors o...

January 6, 2020

The unpublished list of what the Wikipedia community wants from company representatives is education, understanding, empathy, and reliable secondary sources. The tips offered in StellaResults blog posts are helpful to navigate the Wikipedia landscape, but there is no r...

December 2, 2019

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google Knowledge Graph. To do so begins with learning what the Knowledge Graph is, where its information comes from, and its importance for mar...

January 14, 2019

Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific reputation management. Check out this video for 4 powerful things about Wikipedia that you might have overlooked.

Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the key measurements of success is media clippings. We herald earned media as an important pillar of a communications and branding program...

December 17, 2018

Having a Wikipedia page seems like a surefire way to establish credibility for you, your company, or your brand. However, there are some drawbacks to consider before setting out to create a new article. Watch this video to find out just why you might not want a Wikiped...

December 3, 2018

One of the most common misconceptions about Wikipedia is that anyone can have an article. Because anyone can edit Wikipedia, it stands to reason that anyone can create an article about anything, right? Wrong! Check out this video to find out what the requirements are f...

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

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