February 5, 2020

When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full program. Projects could be on the corporate article or an executive’s biography. A full program encompasses brand management across the...

Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the key measurements of success is media clippings. We herald earned media as an important pillar of a communications and branding program...

February 29, 2016

Reputation management has a reputation problem. At a recent cocktail party, I was asked, “What do you do?” My response: “I own a reputation management firm.” This was immediately followed by, “So you create new content to hide the bad stuff?”

 

The perception is reputati...

February 14, 2016

Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity for growth and innovation. Others reflect on the past to light the path for the future. The message is not only directed to the gen...

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

Refresh : Rebrand

February 5, 2016

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