March 15, 2020

When it comes to Wikipedia in branding and communications, it can be challenging to justify the spend on a project, let alone a full program. Projects could be on the corporate article or an executive’s biography. A full program encompasses brand management across the...

February 4, 2020

Wikipedia is well-known as the encyclopedia anyone can edit. Still, experienced marketing professionals and readers of our blog know that this isn’t wholly true. There are limitations in place for Conflict of Interest (COI) editors, whether they are paid contributors o...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

May 6, 2019

The estimated market value of Wikipedia is $11 or $12 billion. The replacement cost of Wikipedia is an estimated $6.6 billion. And yet those figures are pure speculation, because thousands of volunteers manage the website which is operated by the non-profit Wikimedia F...

High impressions in search engine optimization (SEO) and search engine marketing (SEM) are achievable by having an up-to-date Google Knowledge Graph. To do so begins with learning what the Knowledge Graph is, where its information comes from, and its importance for mar...

January 14, 2019

Everyone has their own opinions about what makes Wikipedia such a powerful tool, whether it’s for everyday information or specific reputation management. Check out this video for 4 powerful things about Wikipedia that you might have overlooked.

Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the key measurements of success is media clippings. We herald earned media as an important pillar of a communications and branding program...

November 12, 2018

When Prince passed away in 2016, millions of people mourned his death. Within 24 hours of his passing, his Wikipedia page was edited millions of times over. Check out this video for three key takeaways for what makes a brand that can transcends the life of its creator.

November 5, 2018

Marketing and communications professionals often conceive of their company’s Wikipedia article as a means of leveraging the platform’s recognition and credibility into legitimacy for their company and its brand. With its high visibility and strong link authority on Goo...

October 22, 2018

There are over 54 million English language Wikipedia articles. Creating a new Wikipedia article is an encyclopedic presentation of a person, company, event, or topic.  This video is a guide of 3 simple steps to publish a new Wikipedia article.

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

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February 5, 2016

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