April 18, 2016

Our Company’s Wikipedia is Deleted. Now what?

 

We receive inquiries from panicked branding and marketing executives when they discover their company Wikipedia article has been vandalized or worse, deleted. When we receive the telephone call, we hear the earnest urgency...

March 20, 2016

Across industries, companies are rushing to create teams for digital transformation. This new function is the digitization of media assets, processes, and asset management systems. Each company may approach team development differently. The collaboration is led by Chie...

March 14, 2016

On a recent visit to the Computer History Museum in Mountain View, California, we came across some items that were produced by a client company. It was such a pleasant surprise because we were in the middle of a project chronicling the company’s 130 year history. For t...

February 21, 2016

We decided to launch a website this year. For the past six years, we have operated our firm without one. Having a website would have been nothing more than babble, because to this day, there is still no category for our service. We are not a PR, marketing, advertising,...

February 14, 2016

Advertising is the most visible form of corporate apology. Some companies choose to look ahead and reframe their crisis as an opportunity for growth and innovation. Others reflect on the past to light the path for the future. The message is not only directed to the gen...

February 5, 2016

We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by its teams. We will continue to consult on brand management on Wikipedia. In addition, we will be sharing case studies a...

February 5, 2016

Wikipedia is heralded as the world's most important online reference platform. This year Wikipedia celebrates #Wikipedia15, its 15th Anniversary. Wikipedia represents the holy grail of search engine optimzation. Google implicitly trusts Wikipedia content. High search r...

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

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