Search engines are the first destination for information on the internet, but Wikipedia follows as a close second. Although Wikipedia is an encyclopedia, when breaking news happens, people visit Wikipedia for information. Wikipedia's trustworthiness comes from policies...

December 2, 2019

Wikipedia publishes reports such as Top 25 Most Accessed Wikipedia Articles and Top 20 Most Edited Wikipedia Articles to offer insights to what Wikipedia articles excite the public and inspire edit activity. Wikipedia data is very useful, especially for drawing correla...

Curious about how Wikipedia works? Things get complicated when you’re a PR or marketing professional. 

Wikipedia is most well-known for the ease in updating a Wikipedia article. Editing an article on Wikipedia is as simple as clicking the “Edit” button, typing some new...

Content marketing strategy best practices often cite valuable and distributable content as pillars of a successful system. In such systems, the goal is to deliver targeted content to a specific audience in order to convert them into customers. For companies that create...

In marketing and communications program strategy, it’s natural to want to control the message through original content or “conversation.” Where does Wikipedia fit? Because there is no clear way of attributing Wikipedia to traditional metrics, it is de-prioritized in th...

February 11, 2019

Super Bowl LIIII garnered an estimated 112.7 million viewers, according to Nielsen. The two best NFL teams, Los Angeles Rams and New England Patriots, came together to compete to be world champions. Play by play, quarter by quarter, stats during the game were accessibl...

Companies and organizations invest in media strategies to create brand awareness. Industry professionals widely accept that one of the key measurements of success is media clippings. We herald earned media as an important pillar of a communications and branding program...

November 5, 2018

Marketing and communications professionals often conceive of their company’s Wikipedia article as a means of leveraging the platform’s recognition and credibility into legitimacy for their company and its brand. With its high visibility and strong link authority on Goo...

Learning how to navigate Wikipedia and its policies can certainly be challenging, so it often makes sense to hire an external specialist. But hiring a specialist can be its own headache: without your own knowledge of Wikipedia, how can you properly vet your potential c...

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We are excited to announce a refresh to our service design. We added Corporate Genealogy. Creating stories to commemorate a company's success made by...

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